
Users can be both content creators and consumers of the application. Basically, users can share photos, videos, stories, Instagram reels, and other content from their daily lives. However, only a few years later Instagram’s popularity increased significantly and today, it is the leading social media platform all around the world. At those times, many people criticized Facebook for making a huge investment mistake. Instagram was officially founded by Mike Krieger and Kevin Systrom in 2010 and the company was acquitted by Facebook in 2012 with a record deal of $1 billion.

Besides serving as a social media platform, it also turned into a lubricative business platform for many brands and influencers. Instagram is the leading social media platform with more than 1 billion monthly users.
